Cadillac trucks are being sold in the U.S. for more than $1 million each, with a wide range of engines, engines and options, and with the most advanced safety technology on the market.
The most popular engine is a turbocharged 2.0-liter EcoBoost, the same powertrain that’s found in the new Ford Mustang and Chevy Suburban, and the most popular transmission is the six-speed manual.
The sales surge comes after President Donald Trump took office and took a tough line on truck safety, saying that a truck with a cracked windshield and other safety issues is “not good enough.”
The administration has proposed several safety rules that would limit truck sales in the United States, including mandating that trucks have anti-lock brakes, seat belts, an independent rear axle and a seat for each occupant.
The administration also wants to make it easier to sue truck makers over defects.
Cadillac is among the most powerful automakers on the road, and it has a market capitalization of $40 billion.
The company says it is targeting the American market, but has not said which countries it plans to sell to.
The truck’s sales numbers could be a reflection of the rising popularity of electric cars and other fuel-efficient vehicles, particularly in light of the U-turn by President Trump on his promise to make trucks safer for drivers.
In December, Trump signed a memorandum directing federal agencies to focus on making vehicles that are both more fuel-economy and safer for pedestrians, cyclists and people on foot.
That memo was signed by a former trucking executive, Michael Lappin, who is now the executive director of the Public Utility Reform Institute.
Trump has promised to “get rid of all the rules” and to “bring back the trucks.”
Cadillac CEO Paul DeLorean told The Hill on Wednesday that the company’s sales have grown since Trump took the oath of office, adding that the automaker had to “do something to help Americans understand the value of our vehicles.”