It’s been quite a year for Legos, so the Lego company is releasing an expansion for the popular toy.
Legos are set to be introduced in the UK this month and in Australia and New Zealand this year, the company has released an expanded version of the Toy Story theme park.
Lego is hoping the expansion will help them sell more of their popular products.
“The expansion is a really big deal, so we’re really excited to see the expanded version come to the UK and New Zealander,” Lego Australia’s general manager of marketing, Ben Dutton, said.
“We want to ensure that we’re in the best position to be able to sell the full range of Legos to the broader Lego community.”‘
Lego in a box’ The company has been working with Lego designers to create a set of three sets that they hope will help the company sell more Lego products in the future.
“This is really the first time we’ve seen a set come together, so it’s a very cool opportunity to have the opportunity to show off the Lego in a more compact and more convenient way,” Mr Dutton said.
“This expansion is designed to be packed in a simple cardboard box, so you don’t need to take the time to build it, but the packaging is very similar to the Lego World theme park, so there’s a lot of similarities between the two.”
I think we’re going to see a lot more of these Lego theme parks coming to Australia and the US in the years to come, so this is an exciting opportunity for Lego to showcase its brand to the wider Lego community,” Mr Cundell said.
Topics:world-politics,technology,business-economics-and-finance,lego,united-kingdom,americas,united‑states,australiaFirst posted April 18, 2019 13:55:08Contact Emily TredinnickMore stories from New South Wales