Posted September 14, 2018 11:08AM Today’s news has been exciting and a little disappointing.
The company that brought you the silverado is closing, and the new owners, a group of California businessmen, plan to sell off some of their remaining assets, including Silverado Truck Co., a truck company that’s been making trailers since 1929.
The deal is expected to close in the first quarter of 2019.
“I am excited to be a part of Silverado, and I look forward to sharing our future plans with you,” said Silverado CEO David Kestenbaum in a statement.
The new owners plan to use the proceeds from the sale to fund their long-term plans.
Silverado’s history began in California in the early 1900s.
In 1925, Silverado received its first trailer and truck from the California State Department of Forestry, according to the company’s website.
In 1930, Silverados first diesel trailer, the Silverado 5500, was made.
A second truck, the Gold Coast Express, was added in 1934.
The Silverado name was adopted in 1937, after the company began producing heavy-duty trucks in the Los Angeles area.
It remained the primary name for the company for the next 50 years, until the 1980s.
The silverado name came into the modern lexicon in the late 1990s, when the Ford Mustang was introduced to the market.
Silveradans first commercial truck, a 1995 Silverado Silverado 2.5, was also built in California.
The truck’s trailer has a gold trim and the name “silverado” is stamped into the grille.
The first silverado was delivered to California residents in 2000, but the company shut down production in 2013, citing the economic downturn.
The closure was a boon for truck buyers, but Silverado didn’t sell all of its trailers to make up for lost sales, which it says was due to “poor quality control and customer dissatisfaction.”
The company is currently on its way to getting the trailer out of storage and into the hands of customers.